brand strategy

a note to my small biz owners.

I know what it’s like to be in your shoes. Running a business takes tenacity, heart, and a lot of “invisible time” to make it all work.

You’ve invested the time, grit, and resources to build something real, something that matters. Now, you’re ready for more: more alignment, deeper connections with the right customers, and the things that turns “just another business” into a brand people claim as their own —“our” contractor, “my” skincare", the only toxic free laundry soap I'll buy", “my” chiropractor, etc.

Sometimes, when things aren’t clicking, it can feel like a marketing problem, but mostly it’s not. To me, it’s a disconnect somewhere within the brand, the experience, or the customer journey.

My role? To see it all, fill the gaps, and up level your brand so people feel what you are offering, connect with it, and need it.

As someone who’s been there, I know the difference it makes to bring in a trusted advisor—someone who can see the clarity and forward moves with purpose -- to collapse time. I’m here to offer that perspective as your strategic consultant, spotting what's missing and bringing fresh, seasoned insights without judgment.

Everything I do is fully customized to your brand’s DNA, values, and vision in a way that’s smooth and strategic—transforming your customer journey without disrupting your daily flow.

If you’re ready to make an investment in your business that enhances what you do best - I’ll do what I do best too. Let’s talk.

Let’s up level your biz and brand so that people feel it, want to connect with it and keep coming back to it.

If you’re ready for a customized, high-impact scan of your business, reach out below.

“Dawn is an energetic, creative and dynamic person who I believe is nothing short of a branding genius.”

kim | founder/ceo

“Dawn is among my top choices for collaborative strategy discussions due to her extensive expertise in product-based and manufacturing businesses. When I sought to expand the production of my a best selling product, we dissected my current procedures, and she presented a variety of strategies for scaling up and enhancing process efficiency.

Dawn possesses an exceptional capacity for open-mindedness and active listening. She excels at evaluating any business or situation and offering invaluable guidance to steer your future endeavors”

michelle | founder/ceo

“I have had the pleasure of working with Dawn professionally for over 10 years. Whenever I bring a project to Dawn it feels like I have an experienced co-founder at my side. I appreciate Dawn’s attention to detail and creative approach which has helped me turn my ideas into profitable endeavors. I look forward to our next project!”

lake kowell | president

“Dawn has helped me on several occasions, fine-tune my marketing copy to talk to my ideal audience. She has a keen ability to tap into the pulse of the appropriate audience that is trying to be met, regardless of what is being sold.”

angela | healer/author