Hey there! I’m Dawn, and "typical" just isn’t my style. As an Enneagram 7 and a Manifesting Generator, I’m here to live fully and inspire others to do the same. People call me a branding genius, but really, I just love brands and customer experiences that resonate deeply.

Behind the scenes I always have snacks on hand and —and let’s just say the two “senior” dogs the husband and I rescued recently from the Oakland pound did not get the memo about acting their age. Anyways…..

I built Treats for Chickens from scratch, creating an organic, quirky empire that made its way into backyards nationwide. Before that, I worked with top legal teams, handling highly emotional, life altering cases with discretion and confidentiality — I now use these skills to connect with my clients, their people and the families I work with. 

I can’t get enough of travel and the fabulous people I meet along the way. I’m known to be a  great lover of a bonfire, warm sunshine and a long day at the lake or beach ahnnnnd, when temps drop below 70, the winter coat comes out. Life’s a collection of experiences, right? Like that infamous school Paris Hilton went on about—that was my home for two years back when I was a “spirited” teen.

I’m a Brand strategist, End of life Guide, and Forever in Search of a Longer SummeR.

I’ve shared final moments with loved ones who taught me the importance of showing up. Now, as a death doula, I bring all this together - helping people prepare for the one guarantee in life. Death. Why ignore it? Let’s change that, shall we.

On the personal front, I’m a proud mom, granny, and have been married to my favorite husband for 19 years—a guy who somehow keeps up with my wild ideas. When I’m not crafting brand magic or guiding end-of-life preparation, you’ll find me barefoot, dreaming up my next sunny escape, likely with my laptop nearby.